What is AdTech
AdTech Insights AdTech Insights What is AdTech? AdTech refers to the technology used to manage and optimize digital advertising. It includes a range of tools that help marketers target, analyze, and deliver ads more effectively across various platforms. Key Components of AdTech: Demand-Side Platforms (DSPs): These platforms allow advertisers to buy ad space programmatically. Supply-Side Platforms (SSPs): SSPs help publishers manage and sell their ad inventory to the highest bidder. Data Management Platforms (DMPs): DMPs help collect and organize consumer data to target ads effectively. Ad Exchanges: Ad exchanges facilitate real-time auctions for buying and selling ad inventory. Why is AdTech Important? AdTech allows for more efficient ad buying and better targeting of audiences, ensuring that brands reach thei...
